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Creating a business from unusual ideas

real_estate_invest_4 Creating a business from unusual ideas

Marketing Your Online Business
Strategies to Make your Business Successful
Now that you’ve learned some different online businesses to choose from, you will want to
learn some ways to market your business so it can become successful like many other internet
marketers who have been down the path you want to travel.
Let‘s explore some of the more popular strategies of marketing your online business.
Website
Your online business website is the perfect place to start. If there’s one thing that could make
or break your business, it would be the website itself. Here are some things that are important
to know about your website for marketing purposes:
Domain name- The domain name is the address to find your site on the internet. You want to
choose a domain name that matches closely to your site or business name. This helps any
internet user find your business easily if they’re searching for a certain topic. An exact match
would be the best option, but if it’s not available, try finding one that comes as close as
possible.
Keywords- Utilize the best keywords to place within the content on your site. Keywords are
words that internet searchers use when they go to the search engines to find information on a
specific topic. The keywords would get indexed by the search engine and placed within the
results page for a user. The higher your site is ranked on the results page, the more chance you
have that the user will choose your site to visit.
Market with a Niche- A niche narrows down your business to market to a certain group of
people. Narrowing down your marketing efforts to a smaller group to help you give what your
consumers want. Larger groups have too many people that have too many different needs. This
makes it difficult to get your audience interested in what you have. The smaller groups will be
the people that are more likely to want what you have, so marketing will be much easier.
Your website will need to reflect whatever niche you choose for your business. If you’re
targeting mothers with young children, your site should reflect that. You would have graphics
that would connect to mothers with young children and the content on the site should be
written to something they could relate to. This will help with the search engines as well.

Blog- Provide a blog to go with your website. It should relate to the theme your business site
has. Personal blogs should not be used here. If you use a blogging program that isn’t connected
with your site, try to design the blog’s template to match your business site as close as possible,
so it appears that the blog goes along with the site.
Blogs are another way to utilize the search engines to gain visitors. When a visitor finds your
blog, they can see that you have more information to offer them on that topic elsewhere on
your website, so they can just click through on the link provided.
E-Mail Marketing
E-mails are essential to any marketing campaign. This is how you keep your business and
products fresh in your potential customer’s minds. Getting a visitor to your site is one thing, but
getting them to remember you over the millions of other websites out there is a whole thing in
itself; especially when they’re interested in buying.
E-mails come at regular intervals to provide information to website visitors to help build
credibility as well as get your business name in the forefront of their minds. This can be done in
a couple of different ways. To get e-mail addresses to send your messages to, you will provide
an opt-in email feature on your site so that people can sign up for updates on what you’re
offering or for more information.
Newsletters- These are used to provide small articles in topics that relate to your business. For
example, if you sell vitamins and minerals, your newsletter can offer articles on alternative
health practices, etc. to show how important your product is to them.
Newsletters can be sent to their e-mail inboxes with the introduction to an article and a link
where they can go to your site to read the rest of the article. This enables users to become
familiar with your site and makes it easier to remember you when they decide they want to buy
something you’re offering.
E-Courses- You can have a sign up feature on your site for visitors to use to learn the basics
about a topic. If you’re selling vitamin products, you can use an e-course to help teach your
readers how to pick the best ones for different kinds of health problems.
E-courses are typically sent over a 5-7 day period and are often offered for free. This keeps your
business name in their minds by reminding of it every day that the e-course comes into their
inbox.

Updates- For those who have purchased something from you or people who have signed up for
this feature, you can provide them with updates on your products, discounts, freebies, etc. This
way if you don’t hook a visitor into buying in their first visit they may see something later on
that catches their eye and entices them to buy.
The updates can also help bring in more traffic for your site. Those who have already signed up
for your lists will have friends, family, neighbors and co-workers that they could refer to your
business by simply forwarding the messages on.
Articles and Other Written Content
Besides providing good website content, articles and other written content can be used in
several ways to market your business. Here are some of those ways:
Articles directories- Article directories provide great marketing tactics to use for your business.
By writing and submitting an article related to your business site, you can achieve two things…
1. Credibility in the topic you have written about
2. Drive more traffic to your site by providing a link to your business website in the
author’s bio section provided on the article directory sites.
These directory sites usually rank well with the search engine results page, so someone
stumbling upon one of your articles submitted within a directory can find their way over to your
website for more information on that topic.
Articles placed within other site’s newsletters or blogs- By being a guest writer on someone
else’s blog or newsletter, you can reach a whole other group of people looking for information
on one topic.
You would provide a link to your site within these articles and then reciprocate the favor for the
other website owner to provide the same kind of articles on your newsletters or blogs.
Articles on Digg or similar sites- Having one of your articles submitted on Digg or a similar type
site will gain you more access to your site. Digg is a site that provides articles other internet
users have deemed as good informative articles. Those articles that receive a large number of
“Diggs” will be pushed to the home page where a lot of users will see and review them. Your
site link could be included for those people who want more information on the topic.

Offer E-books or Guides- These can provide your consumers with information on a topic while
including a link back to your site to keep them familiar with your business. These can be offered
for free or for a small fee.
The word Free can be a powerful word to any user and catch their attention quite easily. You
would provide some basic information on a topic and could get them interested in buying an eBook that has more in-depth information about the same topic.
Socializing for Marketing
One of the more successful ways to find traffic that are looking for what you have to offer is to
socialize with others who are like-minded. Here are the most popular ways to socialize for your
marketing needs:
Blogging comments- Find other blogs that have the same kind of topic as your website. Post a
reply on some of their posts. Your website link will be associated with your name and those
looking for more information on that topic will check out your site or blog and see what you
have to offer them.
Join forum communities- Find message board communities that have topics that relate to your
website. Your website link could go in the signature line allowing others to find their way to site
to see what you have. Check with the rules of the board first to make sure this is allowed.
By posting regularly on these forums, you can build credibility as an expert for that topic and
gain some trust with some potential consumers who may be thinking about buying from you.
Also, the other board members may refer people they know to your site, so make sure you give
back as much as you receive with these communities.
Social Networking Sites- Social networking sites include such popular sites like MySpace and
Facebook. These sites attract people who are looking for others who are interested in the same
things they are.
Internet marketers use them all the time to hook up with people in their target audience.
People who have the same interest as you, can communicate and start to build trust with you.
They will be more receptive to buy from someone who’s in their “group” or they could pass on
your business info. on to other people they know.

Miscellaneous Marketing Techniques
Here are some other techniques to utilize in your marketing campaigns:
Affiliate Programs- Start your affiliate programs for your products. Let other people earn some
money by marketing your products for you. More traffic will find their way to your site through
someone else’s efforts.
Learn how to start your own successful affiliate program and create a web page on your site for
others to sign up to be your affiliates. This is something that you can announce in your
newsletters and update messages.
Adwords- Search engines offer this feature to Business owners to purchase advertising space
on the search results pages. Every time someone clicks on that ad, you will be charged a certain
amount of money to the search engine.
Because you’re paying for the clicks, you will want to provide the most desirable ad possible to
increase your return of investment. Poor ads can cost you money, because not everyone who
clicks through these ads will want to buy. Keep track of these ads and pull them or revamp
them when necessary to avoid losing too much money for your business.
Word of Mouth campaign- This is the easiest marketing technique there is. A simple word of
mouth campaign will get people to pass on the information to your business to other people
and so on.
This works great for local customers and clients to hear about your business and pass it on to
others that may be looking for the same products or information. This is also an inexpensive
way to accomplish marketing for your business.
Use Press Releases- This option can be used if you’re just opening your doors or if you’re
offering a discount or special sale. Press Releases are submitted to sites that publish them for
internet users who are looking for specific information.
They are written as if they’re a news story and they showcase your “news” with eye catching
and attention grabbing headlines and information. Your sale, discount or business startup
would get plenty of exposure to potential consumers and clients.
A well written press release to announce what you are offering may just be what you need to
drive a huge amount of traffic to your business website. Consider having one done on a period
basis to help keep your business’ name fresh on people’s minds.

Place an ad in local papers- There’s no rule that says you only have to market on the internet.
Why not try marketing locally, by placing ads in local papers. Those advertisements are seen by
most everyone that lives within that area and receives that paper.
Sometimes, businesses gain their first sales transactions from local customers, so don’t leave
out your local area when planning your marketing campaign.
Podcasting- Podcasting is audio content that people use to provide information that people
listen to instead of read. It gives them a different medium to learn about a topic their
interested in. People love the option of the podcast to listen to while they do something else
and not have to be glued to their computer screen.
Your business gains credibility and trust amongst the listeners. Those listeners can become
customers, so your website will be linked to the audio program.
Marketing On The Fun Side
People love to have fun, so why not provide it with your marketing techniques. Here are a few
ways you can give it to them:
Run a contest- People will come from all over when a contest is announced. Run one on your
blog or site to drive more traffic. You will have to market the contest pretty heavily to get
people to hear about it, but once they know they will come running.
Make your contest fun that almost anyone can participate in. Offer a worthwhile prize to the
winner of the contest. If you don’t people won’t come running the next time you run a contest
or anything for your business.
A contest could be quizzes to take, an internet safari to participate in or just a raffle to draw
names in.
Have Promotional products with your business logo- Websites like Cafe press will make
products like T-shirts, pens, mugs and even hats with your logo on them. Some of these could
be given away as gifts or you could have internet visitors purchase them through a link on your
site.
These promotional items could be displayed so that anyone who comes in contact with that
item will see your logo and be curious about whose business is on them. They can then search
out your site to find out what exactly you offer.

Anyone can run their own online business whether you have extensive business experience or
not. All you really need is the drive to succeed and the ability to work hard and learn as much as
you can about the business you choose to go into.
With the numerous options available for online businesses, you can find one that meets your
needs and skills you have to bring to it. Use all the Marketing methods you can to get your
business to reach all corners of the internet globe and drive traffic to your site.
The hard work and sweat you put into it initially will be worth it in the end as you can start to
relax a little and maybe hire someone else to do some of your daily tasks for you. What better
way to earn a living than to hire someone else to do your grunt work for you.
The internet brings more and more cash making opportunities to business owners every day, so
why not get on the bandwagon now and start to reap some of the rewards that other internet
marketers are achieving? If they can do it with little experience in the business field, so can you.

Make Money with Desktop Publishing

real_estate_invest_5 Make Money with Desktop Publishing

If you’re a creative person and can use a computer well, consider an online business with desktop publishing. This is where you create documents, flyers, brochures, calendars, and advertisements.
All these types of documents are created using a program or two from your computer, so having expensive machinery to create them will not be needed.
There are a lot of people looking for these creative pages for all kinds of uses and don’t know how to create one themselves. If you have some knowledge in this area, you could use it to
make money providing them with these creations.
What skills are helpful?
The ability to make your way around a computer and use various types of software programs
are some skills you should have. You don’t have to be an artist to be in this business, because everything is done using the computer.
What Tools are needed?
Besides a computer, you should have the following equipment:
 Desktop publishing software
 Photo editing software
 Laser or Color Printer
 Scanner
 High Quality printer paper
Make sure you know how to use all the features of your equipment well so you can provide the best quality service for your clients.
How to get started
You should obtain all the necessary equipment to run your business. Decide on a niche to target your marketing efforts to and then create a website to reflect that niche. Your website should
provide potential clients with samples of your work to show your expertise in this field.
You could also brush up on your skills by reading any tutorials or guides about the desktop
publishing field.

Desktop Publishing can be a very rewarding business for anyone to undertake who loves to
achieve creations to make anyone envious. If you are one of those people and you want something that will provide flexibility, this is the business you should check into.
you.

See Also Creating a business from unusual ideas

Make Money in the Genealogy Business

real_estate_invest_5-1 Make Money in the Genealogy Business

This is a perfect business opportunity for those who love to research and love to learn about our ancestors. Genealogists make a living by creating family trees for other people who don’t have the time or the patience to do it themselves.

Almost everyone likes to know where they came from and what their ancestors did that might have made a mark on the world. You can cash into their curiosities by doing the research for them and providing them with their family heritage.
What skills would be helpful?
Excellent research skills and organization skills will be of high priority. These skills are what
genealogy is all about. You will need to know where and how to research each family’s heritage and be able to place all the information in an easy to understand format for your clients.
What Tools would be needed?
You would need a computer with a reliable internet connection. You should subscribe to some of the best genealogy websites available to use for your research. You should also invest in
some guides or attend some classes to learn some tips and tricks on researching family trees.
A website would be needed to run your business from. Clients will need to know how you perform you work as well as how much you charge. Provide some samples if possible to show clients how thorough your work is.
How to get started                                   Get all your supplies brought together and find genealogy websites to subscribe to. Create a website to sell your service from and then start marketing your business to get clients to your
site.
Utilize your internet resources for your research as well as local libraries, courthouses and historical societies. You may need to interview people to access some information, so you may
need to look into a phone to use.
Create your family tree document that will hold all the family heritage information or use software programs that provide that for you.
If you love to research and are interested in historical documents, then you should be considering this type of business. Meet the demands that people have to find out their family history and make money doing something you love to do.

 

Making Money Coaching Others

A coach is one who takes their know-how in a particular craft and sharing it with others who
want to be successful in that field as well. Coaches can be experts in anything from writing to marketing to business itself.
If you have good knowledge or experience in a particular area you can become a coach quite easily and make money doing it. There are many coaches who help others in web design, graphic design and even in the coaching field as well.
A coach would offer tips and techniques to newbies within that field and answer questions throughout their learning process.
What skills are helpful?
The most important skill you should have for this type of business is the ability to be a good listener. You should also have great patience for your clients. Those who hire you to coach them want you to listen to their bad experiences and help guide them out of the muck they find themselves in no matter how strange they may sound.
To build rapport and credibility in this business, you should know your field well. If you’ve never designed a website before, then being a web designing coach would not be a good idea, because your lack of experience will be spotted right away and trust will be lost.
What Tools will be needed?
You should have the following in this kind of business:
 Computer
 E-Mail program
 Website Informative content for your site
 Shopping cart feature for your site to handle payments
 Telephone dedicated for business purposes
Most of your conversations with clients will probably be through your e-mail programs, but some people may be more comfortable being able to talk to you on a more one on one basis, so
a phone should be included in your list of tools.
How to get started
Plan your business out. What service will you be offering that you have knowledge in? Get some articles and other written content created to place on a website to help build credibility and expert status for your business.
Explain on your site how your service works and how much your rate will be. Show some testimonials from others who have used your services before and were pleased with the results. Make your site easily navigated so others won’t get lost trying to find information about your coaching business.
Market your coaching business to get clients to come to you. Plan the goals that the client wants to achieve by using you and discuss how those goals will be obtained. Listen to their
problems and questions and provide insightful answers and support to keep them moving forward to their goals.
Coaches are well sought after online for those who have good knowledge or experience in a certain area. Use what you know about a topic and provide a coaching service to others to help
them become an expert like you in the same field.

Make Money Blogging

Blogging started out years ago as a way for people to connect to others and share pictures,
stories and experiences. It was considered to be a great personal journal type tool that one
could use to leave their mark on the internet through their encounters.
Blogs then evolved to become excellent Marketing Tools as well as a medium to make money off of. There are a few different ways to earn income from blogging. Here are a few:
Adsense ads– The popular search engines offer a way to earn a little extra money with any blog or website. The idea is to place these ads on your site and when a visitor clicks on an ad from
your site, you earn a pre-determined amount of money. The more clicks you can get from your site visitors, the more you can make. There are some rules, so if you choose to go this route, be sure to learn what not to do before signing up for their programs.
Product Reviews– There are some websites that you can sign up with that can help you connect with other companies who need people to review their products and get them some exposure on your blogs. Usually the main requirement for this is to have a blog that’s been around for awhile and has a fair amount of visitors. Those companies would pay you a specified amount to
review their product on your blog.
Contextual Links– Some business or website owners will pay a blogger to post one of their links within their blog posts. It may be the owners themselves contacting the blog author or a
company that acts as the middleman. Those businesses will find blogs that relate to their companies sites, so the links provided on the blogs will be search engine friendly. This is a great
way to earn some extra traffic for a site.

Sell products– Blogs are another way you can sell your own products from. Those who have businesses selling home décor items or food container items use blogs a lot to help sell their
products and make more money online.
What skills would be helpful?
There isn’t much skill involved in this type of business except the ability to market your blog.
You would want to research blogging as much as possible to learn some of the tricks of the trade to get your blog popular.
What Tools would be needed?
Your main tool, besides a computer with an internet connection, would be a blog. There are many blogging programs out there to choose from. Some are free to set up with, while others
require a monthly or annual fee to get started with.
The paid versions of blogging programs can help you connect with other blogs and increase
your blog’s traffic. The free versions are extremely easy to set up and most are extremely popular amongst bloggers, so finding people to connect with wouldn’t be too hard to do.
How to get started
Sign up with a blogging program and start posting entries to it. Make sure you’re blogging on a regular basis, which would be about 2 times a week. Blogs that aren’t updated regularly tend to
get lost in cyberspace.
Market your blog as much as possible. Get listed on blog directories, get on other people’s blog
rolls and comment on other blog author’s posts to get some exposure to your blog. The more traffic you can drive to your blog, the higher your chance of making blogging a lucrative way to
make money.
Most of the blogging programs will have a sign up for adsense ads already included in their set up feature, so getting started with that will be easy. If you want to provide product reviews and
contextual links, you will want to be blogging for awhile and have a fair amount of traffic coming to it.
When your blog is ready, find the companies that will help you connect with businesses that want to pay to have their products reviewed or have their links embedded with your blog post
entries. Once that’s set up, you can start earning some extra income with your blog Blogging is an easy way to earn some extra cash if you plan to work hard at marketing it. The ones successful at blogging for money use every route possible to get their blog well known in
the internet communities. The ones that don’t, tend to earn only a few cents a week.
Become one of the more successful bloggers and make your blog your business and not just a hobby to partake in once in awhile. Your pocketbook will thank you for it.